Market Activation
Our range of customizable market activation programs enables destinations to immerse globally-recognized journalists, outbound tour operators, and travel advisers into unforgettable itineraries. Buyers and media who have participated in programs like AdventureWeek and AdventureNEXT have included host destinations on “world’s best” lists and created high-yield itineraries attracting travelers who bring more value to destinations by spending more with local businesses than with international hotels and vendors. On average, more than two-thirds of the money spent by adventure travelers while on vacation stays in the local community where they spent it.