© ATTA / Hassen Salum – Adventure Travel World Summit 2019 Sweden

​​B2B Marketing

The ATTA audience is an adventurous mix of 30,000 tour buyers and suppliers, destinations, and media all over the world.

What We Do

We can help you craft a strategic marketing program to reach your engagement, community development, and brand awareness goals, and we’ll share it with exactly who you need to reach.


new adventure travel operator markets


media attention


brand awareness


buyers on destination offerings


We connect people. And not just anyone—for nearly 20 years, we’ve facilitated connections that have resulted in tour buyers adding whole new regions to their offerings. We’ve helped launch lesser-known destinations into international media spotlights, and we’ve guided gear companies as they’ve expanded into new markets.

Our team is made up of people who have been in your position, and in many ways we’re our own target audience. So, we understand who you’re trying to reach, and how to speak to them most effectively. We can help you figure out not only where you’re going, but how to get there quickly, using effective, tailor-made marketing strategies built by and for seasoned adventure travel leaders.

Our B2B Marketing Solutions


Target buyers, suppliers, destinations, and international media through our highly-esteemed trade publications including: AdventureTravelNews, where our community comes to read highly researched news articles that push the industry to act on sustainability goals and common interests; Prosper, our exclusive, members-only newsletter; and adventuretravel.biz, our travel trade community hub, where you can have a front-page campaign

Creative Marketing

Achieve your marketing goals with a custom campaign created and executed by ATTA. We collaborate with brands on sustainability initiatives that have earned media attention and forged partnerships with tour operators. We foster strategic partnerships between adventure travel and outdoor industry leaders. And we can help you reach your unique goals—just call us to talk through your needs.

Destination Webinars

Outbound tour operators and travel advisors in our community are always looking for itinerary inspiration, and destination webinars can assist them in taking that next step. Webinars are exclusive opportunities for media and companies that sell and market trips directly to consumers to learn more about places where they may want to build new programs or visit to produce international coverage. You’ll have an opportunity to connect directly with attendees to answer their questions and offer guidance about trip itineraries or story ideas. We’ll help you set a goal for the event, create materials, and guide you toward success.

“Our marketing is valuable because we’ve built a community that trusts us. And we’re in it—our experts are part of your target audience.”

Cory Rossnagel

ATTA Marketing Manager



A healthy adventure travel industry thrives through meaningful connections to sister industries like gear, transportation, technology, and finance. We help our core audience access the best solutions and connect with other travel trade members with shared goals. We showcase companies and industries we truly believe will help the companies improve their effectiveness.

Thank you for connecting our destination with Osprey! We just finished the shoot and we couldn’t be more pleased! We are stoked to have had the chance to work with Osprey. Thanks to you and the ATTA for facilitating this partnership and helping your members connect in a productive and fun way.

Molly Budinsky

Destination Marketer

We can help you figure out exactly what your marketing campaign needs and provide you with high-value leads. Connect with our team members today to set up a call.

Past Partners

We are thankful for the continued trust from our clients. A few representative companies we have partnered with for B2B solutions are: