In April 2014, the ATTA worked with the Colorado Tourism Office to bring a two-day AdventureEDU Community Builder session designed to strengthen relationships among industry stakeholders and set statewide priorities for adventure market development. In attendance were more than 40 tour operators, and representatives from destination boards, visitors’ bureaus, state parks and recreation departments, public relations and marketing professionals, multiple types of industry associations, adventure travel media and more. Read more.
“We had new industry partners either in the planning stages or early stages of building that were able to take away a lot of information and real examples that will assist them to get their product ready. We anticipate some of these Alberta partners to be ready for business in their next upcoming season.”
– Bart Donnelly, Business Development Director, Canada, USA & Europe, Travel Alberta
“I recently had the opportunity to attend Alberta’s first AdventureEDU event and it was such a great way to spend two days. The first day was a beneficial way to look at experiences we already offer, and how we might tweak them to make them even more memorable for our guests. But the second day was particularly helpful in reviewing the safety aspects for our adventures, so each of our guests can be comfortable at whatever they perceive their level of risk to be. Of course, the networking opportunities were abundantly encouraging! Anyone who has the opportunity to attend one of the ATTA’s events like this, should. Beautiful location, delicious food, highly informative, experienced speakers, and above all – FUN! Thanks ATTA, and Travel Alberta for the opportunity!”
– Shirley Zelman, Co-Owner, Grand Rapids Wilderness Adventures