A Case Study on ATTA's Consumer Marketing Project with The Tourism Institute of Spain

Sustainable Spain: Biodiversity Takes Center Stage in Our Turnkey Consumer Campaign

Spain has a diverse landscape, rich cultural heritage, and abundant outdoor activities. That’s why when the Tourism Institute of Spain contacted the ATTA, we were delighted to learn about an opportunity to help them connect with adventure travelers.

“From the rugged terrain of the Pyrenees to the sun-drenched beaches of the Mediterranean coast, Spain offers multiple regions that we knew would align well with our consumer audience” commented campaign manager Imogen Martin. “Spain's commitment to sustainable tourism became a focal point of the campaign narrative, and we highlighted nature reserves with immense biodiversity through our multi-channel campaign.”

The destination marketing campaign for Spain was turnkey, ensuring a simple back-seat experience for the client from start to finish. By managing the creative and advertising efforts, we made it easy for the Tourism institute of Spain to achieve their goals from the campaign with minimal effort on their part. The campaign, which was renewed for two years, included: 

  • Destination marketing & creative advertising strategy 
  • Adventure.Travel Destination Showcase Page 
  • Social media promotion
  • Retargeting display ad campaign 

Sustainability was at the forefront of our approach, guiding every decision and action throughout the campaign. We prioritized initiatives that aligned with the client's sustainability goals. By championing environmental stewardship, we not only enhanced the client's brand reputation but also promoted sustainable adventure travel for the next generation of adventure travelers.

The campaign generated 10 times the expected results, including:

  • 300,000 Impressions
  • 33,000 Reach

Learn more about the ATTA's Adventure.Travel Consumer Marketing Campaigns